Genesis design philosopby by Global Director Sangyup Lee
Genesis design philosophy by Global Director Sangyup Lee at the grand opening of the Genesis House in New York City.
Genesis, a global luxury automobile brand, has announced the unveiling of Genesis House New York, a sophisticated oasis located in the heart of New York City’s Meatpacking District, adjacent to Little Island and the High Line. Opening its doors to the public on Friday, November 19, Genesis House promises to offer extraordinary experiences influenced by Korean culture and community, culinary excellence, and innovative architecture and technology.
Since its launch, Genesis has unveiled a number of concept cars in New York, the city that leads the way when it comes to luxury and trends. The brand’s decision to unveil these models in such a trendy city reflects its confidence in its designs. Opening Genesis House in the same location is another progressive move for the brand – one that once again projects its confidence to the world. From its new oasis in the city, Genesis will showcase its luxurious and innovative brand through various types of experiences.
Designed by the Seoul-based architecture firm Suh Architects, the 46,000-plus square foot (approximately 4,340 square meters) space is audacious in design, progressive in function, and distinctly Korean throughout, inspiring the community to gather in a sanctuary that offers nourishment of body and mind. Genesis House’s curated programs will engage New York in cultural conversations about design, food, travel, health, and future mobility – season after season.
