CADILLAC ENDS 2013 AS FASTEST-GROWING FULL-LINE LUXURY BRAND
Cadillac was the fastest-growing full-line luxury brand in 2013, an outcome of the brand’s largest expansion since 1976.
“Cadillac saw huge product-driven momentum throughout 2013,” said Bill Peffer, Cadillac vice president of sales and service. “Much of that growth came from buyers new to Cadillac, with Lexus, BMW and Mercedes-Benz being three of the top traded-in brands.”
Cadillac’s new portfolio of sedans total sales improved 48 percent. The award-winning ATS sedan had its best total sales month since its launch, and 72 percent of ATS buyers in December were new to the Cadillac brand.
Also last month, Cadillac began deliveries of the 2014 CTS Vsport sedan to customers. The rear-wheel-driveCTS Vsport is equipped with the all-new 420-hp Cadillac Twin-Turbo V-6 engine and eight-speed transmission. CTS sales were up 75 percent over November 2013.
Shipments of the 2014 ELR electrified luxury coupe also began in December.
Cadillac’s vehicles won numerous awards in 2013 including North American Car of the Year (ATS), Motor Trend’s Car of the Year and a Car and Driver 10 Best (CTS).